Tuesday 9 June 2015

Introducing The PUMA x STAMPD Desert Storm R698

PUMA joins forces with luxe contemporary label, STAMPD, for a collaboration that captures the global sports brand’s deep sporting heritage and STAMPD’s knowledge of modern youth culture. The result is an impressive rendition of the iconic running silhouette, the R698 ‘Desert Storm’ to kick of STAMPD ATHLETICS by PUMA.

STAMPD founder, Chris Stamp, a west coast ‘Avant Street’ influencer, founded the label in 2011. Since then, the brand has made waves in the global street wear and contemporary scene with Chris Stamp being recognized as one of GQ Magazine’s Best New Menswear Designer's in the United States for 2015. STAMPD embraces modern youth culture that, along with its timeless appeal, creates high quality street wear products mixed with simple forms for the everyday consumer. 

Back in 1989, PUMA debuted their most advanced technology yet. Known as the Trinomic cushioning system, it was easily identified by the use of a hexagonal system in the sole that compressed and rebounded load. STAMPD have utilised the classic PUMA Trinomic technology in the R698 ‘Desert Storm’. Expanding on the iconic design of the PUMA R698, STAMPD adds its signature to the shoe - by simplifying the lines of the upper, combining a super soft nubuck leather, adding a 3M layer featuring STAMPD’s seasonal graphic across the heel. 

This drop makes way for what will be one of PUMA’s most exciting collaborations with the agenda setting menswear designer Chris Stampd in Autumn-Winter ’15. Using PUMA’s hero silhouette to impressively introduce and validate the collaboration and pave the way for its exciting future.

The PUMA x STAMPD R698 ‘Desert Storm’ will retail for R1999. The sneakers can be found at PUMA SELECT stores in Cape Town, Bree Street and Braamfontein, Johannesburg from 20 June.

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