Thursday 17 September 2015

Introducing the PUMA x Limited Edt Blaze of Glory SG50 – A Tribute to Singapore’s 50th year of Independence

PUMA joined forces with Singapore’s leading sneaker boutique, Limited Edt to celebrate the country’s 50th year of independence. Drawing reference from Singapore’s iconic Merlion – a mythical creature with a fish body and lion’s head - the PUMA X Limited Edt Blaze of Glory SG50 is re-interpreted with unique details that reflect traits of the national symbol.

The sneaker has premium materials and contrasting textures that mimic the features of the mythical Merlion. Inspired by its mane, silver grey pony hair are incorporated in the toecap, while 3D printed fishscales on 3M reflective material represent the creature’s body on the main bulk of the upper design, and a speckled transcluscent rubber outsole symbolizes the water where it stands.

Paying further homage to Singapore’s heritage and national flag, the shoe also features red and white shoe laces and heel tabs, as well as custom insoles that tell the story of how Singapore became known as the lion city. A limited run of 215 collector edition boxes are in store for the early heads.

Gabriel Yap, Head of Marketing at PUMA Southeast Asia says: “Since launching in 2003, Limited Edt has established itself as the go-to sneaker boutique for Singapore’s sneaker culture community. We’re really excited to team up for a first-ever collaboration in time to celebrate the nation’s 50th birthday.”

Limited Edt founder Mandeep Chopra says: “We are extremely excited to work on our first PUMA collaboration and with this being such a significant year in the history of Singapore, we felt it fitting to take inspiration from one of our nation’s most beloved symbols. Equally exciting is this is the first instalment of a 3-part collaboration project with PUMA.”

The PUMA x Limited EDT Blaze of Glory SG5 will be available from Today, 17 September 2015, at X-Trend and Shelflife for R2 799.

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