Wednesday 14 December 2016

Sneakers Dropping This Weekend: KANYE WEST + adidas Originals YEEZY BOOST 350 V2 Core Black / Core White

* In September this year, Kanye West and adidas Originals first introduced the YEEZYBOOST 350 V2. The world’s most influential and sought-after shoe debuted with a flash of color, followed by the release of three color-ways at the same time in November. The YEEZY BOOST 350 V2 returns again this month, in black with subtle core white accents.

Redesigned yet true to its roots, the YEEZY BOOST 350 V2 is crafted with beautiful, premium materials that infuse adidas’ technology with Kanye West’s unmistakable aesthetic. The black Primeknit upper is ornamented with a core white streak bearing the mark ‘SPLY-350’. A semi-translucent rubber outsole and TPU sidewalls create a striking effect while providing superior traction.

The YEEZY BOOST 350 V2 midsole utilizes adidas’ innovative BOOST™ technology to create a durable, shock-resistant, responsive sole. At the same time, the breakthrough Primeknit material leverages adidas’ most advanced digital knitting techniques to fit like a second skin. Featuring the distinct center stitching on its upper as well as the signature ribbed outsoles, the YEEZY BOOST 350 V2 pays homage to its predecessor.

The YEEZY BOOST 350 V2 drops on Saturday, 17 December 2016, through adidas online store, Shelflife in Cape Town and Shelflife Johannesburg.

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