Friday 23 December 2016

The Latest PUMA x mita Clyde Collaboration Will Make You Want To Drop Dollar Bills

PUMA partnered again with mita sneakers, one of the top sneaker boutiques in Tokyo that’s become a mecca for collectors worldwide. Shigeyuki Kunii, the creative director of mita sneakers, selected the classic PUMA Clyde silhouette once again as a follow up to the well-received PUMA Clyde mita ‘Land of the Rising Sun’ released in 2007.

The PUMA Clyde has been established as a sneaker icon since the 70’s. Today the shoe shows no signs of slowing down in popularity constantly refreshed with new colourways and textures. The new iteration is covered in a digital print of dollar bills with Walt Frazier’s portrait. The dollar bill print covers the outside part of the sneakers while the Formstrip is decked out in shiny rhinestones symbolizing the flamboyant lifestyle that the legendary basketball player is also known for. Walt Frazier’s champion New York city team colors are applied to the shoe laces and Formstrip on the inside of the sneaker, blue on the right and orange on the left. The asymmetric design reflects the fame and recognition he has gained throughout his carrier. The insoles are also decorated with the dollar print with a chain link fence motif, a distinct trademark by mita sneakers, along with a customized logo. The tongue is marked with co-op branding that features the mita and PUMA logos.

The PUMA Clyde x mita sneakers drop on Friday, 23 December 2016, and will be exclusively available at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg.

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