PUMA Drops The B-Boy Pack As They Celebrate 50 Years Of The PUMA Suede

PUMA celebrates 50 years of the Suede ushering in unique drops that represent the varied cultures that the iconic sneaker that has been a significant part of – from music, fashion, street and pop culture. This month, the party kicks it with the B-Boy Pack.

It may have started as a sport warm-up shoe, but the Suede got busy off the court when hip-hop was born in the Bronx. Smooth suede, fly colourways and a rubber outsole for grip: instant B-boy essential. The Suede danced in the streets and hit stages around the world, remixed by new school legends solidifying its status as certified fresh #ForAllTime.

To pay homage to B-boy culture, PUMA introduces the B-Boy capsule pack that consists of PUMA Suedes, T7 Track Suits, a Tee and Accessories in OG styles and colourways.

All B-Boy Suedes come with the trademark thick grippy rubber outsoles perfect for power moves in dance battles. Fat laces fastened by gold name-plate locks make these babies legit breaker material. The kicks arrive in a special edition Suede 50 shoebox with metallic gold details and branding.

To compliment the sneakers and make a bold statement, the pack comes with the iconic PUMA T7 Tracksuit in Black and Flame Scarlet with signature 7-inch stripe down the side. The Laced Tee gives serious hip-hop swag, and a stuntin’ staple Suede Cap and classy Suede Backpack make the B-Boy uniform complete.

The B-Boy Suedes and Gear drops on 16 November 2017 at PUMA SELECT and selected retailers. 

PUMA x Extra Butter present ‘Kings of New York’

PUMA and Lower East side sneaker stalwart Extra Butter present the latest premium iteration of the PUMA Clyde with the ‘Kings of New York’ pack. The drop pays tribute to the go-getters and hustlers of New York City who are the kings of their own trade – from B-boys, graffiti artists, street ballers, musicians and style savants.

The PUMA x Extra Butter “Kings of New York” Clyde comes in two colourways: Cabernet and Peacoat. 

Available for R2 499 at PUMA SELECT and Shelflife from 26 July 2017.

First Look: The Clyde Atlanta Pack by PUMA

PUMA pays tribute to Walt ‘Clyde’ Frazier, with an all-new Clyde drop that puts the spotlight on the hometown of the basketball icon, Atlanta. Inspired by the Georgia capital, the all-new special edition pack features bold tributes to the city and its heritage.

Available in two bright colourways, Dandelion Yellow and True Blue, the Clyde Atlanta Pack flies the city flag high with pride. Famous for its iconic symbol, the Phoenix, representing Atlanta’s rise from the ashes after the city was razed to the ground in a historic fire, the pack features a subtle tonal emboss all over of the mythical bird.

The Clyde pack is constructed with a premium leather for a luxurious look and feel. Additional design details include Atlanta flag coloured contrasting Formstripes and logos on the tongue, tonal laces and a clean white outsole.

The sneakers will be retailing for R1 999 and is available at PUMA SELECT Bree Street, Cape Town, and Braamfontein, Johannesburg.

PUMA Classics - Blaze of Glory and Clyde - Get A Majestic Blue Hue Which Is Inspired by a Moroccan Oasis

PUMA takes us to Morocco for a sneaker pack inspired by the grandiose gardens created in the 1920’s by French painter, Jacques Majorelle. Famous for its marble fountains, raised pathways and luxurious vegetation, the garden is composed and coloured like a painting. Many of the features were painted in a rich and vibrant blue with yellow and green hints, creating a perfect harmony with the soil, climate and plants. After years of neglect, the garden was taken over and restored in the 1980’s. It is now one of the most visited sites in Morocco and hosts an archeologic museum, as well as the Islamic Art Museum of Marrakech.

PUMA applies the many vibrant colours of the garden to two classic styles, the Blaze of Glory (R2 299) and Clyde (R2 499). Both shoes feature a plush, nubuck upper in vibrant blue with perforated details that adds texture and provides breathability. The upper is complimented by an all-white midsole. Look a little closer at both styles and you can see that the outsoles as well as the footbeds are detailed with a tiling pattern that symbolizes the traditional Moroccan tiles that adorn the garden.

The PUMA MJRL pack will be available from 12 May 2017 at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg and X-Trend Stores.   

First Look: PUMA Clyde Sock NYC Pack

PUMA makes a progressive move with the PUMA Clyde Sock by giving new life to an OG silhouette. Always pushing the boundaries of innovation and design, it was only natural for PUMA to combine one their most iconic silhouettes with their latest technology – evoKNIT. It’s a perfect synthesis of the past and the future.

The PUMA Clyde Sock NYC takes cues from the signature kicks and tube socks that Walt Frazier wore during his basketball games. The reimagined classic features four different colour ways, two of which pay homage to his New York City home team with blue and orange making up the upper and the other two keeping it simple with black and white hues throughout. Balancing vintage appeal with modern tech, the new silhouette is amplified with an attached fully knitted sock featuring PUMA’s evoKNIT technology that ensures a cozy, snug fit with the right amount of comfort and support. In keeping with its sports roots, the upper is decked in premium leather paneling that resemble the texture of a basketball.

The new PUMA Clyde Sock NYC drops Thursday, 13 April 2017, for R2499 at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg and selected retailers.

PUMA x Black Rainbow Give a Modern Spin on a Classic with the PUMA Clyde Sock

PUMA and Black Rainbow give a new take on a world renowned classic, with the all-new PUMA Clyde Sock, which should be in every sneakerhead’s hall of fame.

Part creative agency, media outlet, and retailer, Black Rainbow is a movement coming out of the heart of Paris. Founded by Greg Hervieux and Jay Smith, Black Rainbow has been one of the lasting street-centric media properties helping bridge the gap of fashion through several angles and associations. The two partners created a motto "when the past meets the future" to reinterpret the famous PUMA Clyde. The new take on the Clyde gives new breath and new flavours to a shoe that already has such an impact on sneaker culture around the world.

The upper is updated with a fresh look by using PUMA’s evoKNIT technology complimented with plush suede panelling. The sole retains its original shape and stays true to OG materials to deliver the same classic ride. The style comes in two different colourways, both immersed in an impeccable tone on tone to better pay tribute to the textile trends of the moment, one black, and the other cream.

The sneakers is available at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg and Shelflife stores for R2 699.

PUMA Releases an Exclusive Collection in Honour of Black History Month

PUMA has unveiled two capsule collections inspired by the David T. Howard School in Atlanta Georgia, in honour of Black History Month in the USA.

Founded as an elementary school in 1923 by a former slave, Atlanta’s David T. Howard School converted into a high school in 1948. In its fifty years it became a gamechanger by setting a new precedent for education, playing a significant role in the civil rights movement and producing prominent alumni including basketball and PUMA legend Walt 'Clyde' Frazier. This year, PUMA celebrates the school and its role in US nation’s history with two capsule collections incorporating footwear and apparel.

The first drop includes two premium iterations of the iconic PUMA Clyde.

The Clyde Bball has a leather textured upper, inspired by an actual basketball design, and the gold eyelets are a nod to Clyde’s basketball trophies.

 The Clyde Wool bears the school’s colours of blue and gold and features a mix of wool and chenille to mimic the school jackets. 

PUMA continues to work with the David T. Howard School Alumni Association and Atlanta Public Schools to support and fund community growth and engagement in the Atlanta area. Walt “Clyde” Frazier feels proud of the legacy the school has built in the city stating, 'I’m deeply honoured to be an alumnus of the David T. Howard school. The institution fostered the growth of some of our nation’s brightest leaders and I feel this collection captures the essence of that and what the school did for so many.'

Unfortunately the sneakers will not be coming to South Africa. Visit PUMA.com for more information on the sneaker.

The Latest PUMA x mita Clyde Collaboration Will Make You Want To Drop Dollar Bills

 

PUMA partnered again with mita sneakers, one of the top sneaker boutiques in Tokyo that’s become a mecca for collectors worldwide. Shigeyuki Kunii, the creative director of mita sneakers, selected the classic PUMA Clyde silhouette once again as a follow up to the well-received PUMA Clyde mita ‘Land of the Rising Sun’ released in 2007.

The PUMA Clyde has been established as a sneaker icon since the 70’s. Today the shoe shows no signs of slowing down in popularity constantly refreshed with new colourways and textures. The new iteration is covered in a digital print of dollar bills with Walt Frazier’s portrait. The dollar bill print covers the outside part of the sneakers while the Formstrip is decked out in shiny rhinestones symbolizing the flamboyant lifestyle that the legendary basketball player is also known for. Walt Frazier’s champion New York city team colors are applied to the shoe laces and Formstrip on the inside of the sneaker, blue on the right and orange on the left. The asymmetric design reflects the fame and recognition he has gained throughout his carrier. The insoles are also decorated with the dollar print with a chain link fence motif, a distinct trademark by mita sneakers, along with a customized logo. The tongue is marked with co-op branding that features the mita and PUMA logos.

The PUMA Clyde x mita sneakers drop on Friday, 23 December 2016, and will be exclusively available at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg.

First Look: PUMA Clyde ‘NYC’ Pack

PUMA continues to deliver the goods in the next installment of the Clyde comeback series. The latest drop sees the classic sneaker decked in the iconic orange and blue colourway representative of Walt ‘Clyde’ Frazier’s New York City champion team.

The PUMA Clyde NYC is a celebration of legendary basketball player who repped the sneaker throughout his playing career. Playing for the New York Knicks from 1967 to 1977, Frazier made a huge impact on and off the court and is reveled by sports fans worldwide from then and until today.

The latest Clyde silhouette comes in a rich, vibrant suede with the number 10, Frazier’s first jersey number, embossed on the heel tab.

The PUMA Clyde NYC will be available in-store from 25 November for R1 999 at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg.  

The PUMA Clyde ‘Suits’ Pack Draws Inspiration From Walt Frazier's Signature style and Swagger

PUMA keeps the Clyde franchise aflame with the latest bold and stylish rendition of the classic sneaker. The PUMA Clyde Suits Pack exhibits the basketball icon’s influence in fashion and style.

Today’s basketball players have nothing on the legendary Walt ‘Clyde’ Frazier. He's the first original sports fashion icon, first player to make the pages of fashion magazines, first player to drive a Rolls Royce. He will always be the original epitome of cool.

With the Clyde Suits pack, PUMA honours Walt Frazier's signature head-turning style and signature swagger. Consisting of two styles, the pack is decked in a zebra and cow animal print leather reminiscent of his custom designer suits and statement fur coats. For a touch of class, the Clyde logo and lace tips are tinted in gold while a Clyde script branding is embossed on the lace tips.

The PUMA Clyde NYC will drop on Friday, 25 November 2016, at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg and Anatomy online.

PUMA x Bobbito Garcia Collaborate on the Clyde and Suede Silhouettes

World-renowned DJ and Clyde historian, Bobbito Garcia teamed up with PUMA on two true classic PUMA shoes - the Clyde and the Suede Mid. The end result is a clean cut, sublime aesthetic that is both court savvy and stylish.

Bobbito Garcia is the critically acclaimed author of ‘Where’d You Get Those? New York City’s Sneaker Culture: 1960- 1987’. The Suede Mid (R2 299) takes inspiration from the book and Garcia’s basketball experiences with a gold touch etched on the mid upper. Typical outdoor b-ball slang has been applied to the innersole and upper quarter of the Clyde (R1 899), continuing this theme.

The PUMA x BOBBITO collaboration continues to highlight one of PUMA's most epic sport-inspired styles with its rich material and streetwise swagger guaranteeing its enduring appeal for generations to come.

The PUMA X BOBBITO will be available in a Suede Mid and Clyde at PUMA Select Bree Street, Cape Town and Braamfontein, Johannesburg.

Introducing the Iconic PUMA Clyde

PUMA has launched the much-anticipated comeback of the iconic silhouette, the PUMA Clyde. Returning after five years, the PUMA Clyde has been inspired by a milestone in the brand’s rich sporting history and modernized through exciting new colourways and textures. This icon is a staple for any true sneakerhead.

The story of the PUMA Clyde began when basketball’s Walt “Clyde” Frazier asked for a custom-made pair of PUMA Suede’s that were then reconfigured to suit his legendary unique style, making him the first player in history to have a sneaker named after him. His quick hands on defense combined with his cool, calm and collected demeanor paired with his smooth off-court style earned him the nickname "Clyde”.

Originally created in 1973 - in an era when sports stars began to impressively impact on popular culture, influencing everything from film, fashion and even language, the PUMA Clyde quickly became the sports sneaker of the 70s. It’s maintained a strong presence in pop culture in the decades to come, being adopted as sneaker of choice by the hip hop stars, skateboarders, B-boys and musicians leading the punk movement of the 90s. Its many important cultural links ensure it’s a crucial shoe for the sneaker collector of today. Clyde himself describes the shoe as ‘a timeless design’ enabling it to remain a cult sneaker and return to the streets after five years.

This season PUMA welcomes the legacy of Clyde back, a style that remains one of PUMA’s most epic sports-inspired styles that oozes with streetwise swagger and guarantees enduring appeal for generations on. Available in brand new colourways including Bright Gold-Puma Black and Barbados Cherry-Whisper White, the Clyde is finished with a PUMA logo and ‘Clyde’ signature in gold foil imprint.

The PUMA Clyde are available in PUMA Select Bree Street, Cape Town and Braamfontein for R1499.