Monday 6 March 2017

PUMA x Black Rainbow Give a Modern Spin on a Classic with the PUMA Clyde Sock

PUMA and Black Rainbow give a new take on a world renowned classic, with the all-new PUMA Clyde Sock, which should be in every sneakerhead’s hall of fame.

Part creative agency, media outlet, and retailer, Black Rainbow is a movement coming out of the heart of Paris. Founded by Greg Hervieux and Jay Smith, Black Rainbow has been one of the lasting street-centric media properties helping bridge the gap of fashion through several angles and associations. The two partners created a motto "when the past meets the future" to reinterpret the famous PUMA Clyde. The new take on the Clyde gives new breath and new flavours to a shoe that already has such an impact on sneaker culture around the world.

The upper is updated with a fresh look by using PUMA’s evoKNIT technology complimented with plush suede panelling. The sole retains its original shape and stays true to OG materials to deliver the same classic ride. The style comes in two different colourways, both immersed in an impeccable tone on tone to better pay tribute to the textile trends of the moment, one black, and the other cream.

The sneakers is available at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg and Shelflife stores for R2 699.

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