Wednesday, 4 March 2020

First Look: PUMA’s New Deva Suede and Deva 90’s Pop

PUMA is taking streetstyle to new heights, literally, with the introduction of the Deva Suede and DEVA 90’s POP. With raised platforms, the new streetwear sneakers are for those who do not step out subtly but kick down the door.

Worn by PUMA ambassador Cara Delevingne, the PUMA Deva Suede plays with height through its stylishly stacked midsole and luxe material mix to create a disruptive new look. While the upper celebrates PUMA’s classic sneaker design, the sole is placed on a chunky raised platform. With a rubber outsole for traction and grip as well as its wavy platform midsole in white, PUMA’s Deva Suede is crafted from a black, silky-smooth suede upper and showcases the Formstrip in contrasting white.

With bright pops of colours and a silhouette inspired by the chunky, oversized shoes – the DEVA 90’s POP step straight from the past into the future of fashion. With a rubber outsole and full leather upper, the DEVA 90’S POP gets loud with a wavy colourful platform midsole design, glitter accents, a metallic PUMA label on the tongue and a glitter PUMA No. 2 logo on the lateral side. 

The PUMA Deva Suede is available at, PUMA Canal Walk, Braamfontein, Rosebank, Sandton and Gateway stores as well as selected retailers with the DEVA 90’s POP dropping at and selected retailers.


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