Thursday, 12 March 2020

First Look: PUMA x RHUDE Collection which is Inspired by Motorsports


PUMA and streetwear brand RHUDE have partnered for their second collaboration together, a line inspired by motorsports and infused with RHUDE’s minimalistic designs and colours.

With reimagined badges, branding and fresh graphics, the colour palette of the PUMA x RHUDE collection stays true to RHUDE’s aesthetics, giving a vintage feel to the collection, while reflective elements create contrast and give it a modern look.

A style from PUMA’s rich tennis archives, the Performer x RHUDE (R2 2 99) gets a modern look with a mix of reflective and hot pink leather overlays, muted colours on a nubuck upper with nylon inserts and suede overlays, an EVA midsole and gum outsole and a hairy suede Formstrip. The line also includes the Alteration NU (R2 499).


Designed with reflective elements inspired by motorsports, the PUMA x RHUDE HZ Jacket (R2 799) is a half zip jacket with a kangaroo pocket for storage, a graphic rubber print at the lower back, and elastic cuffs and waistband with drawcords for an adjustable fit. The collection includes additional apparel pieces.


The PUMA x RHUDE collection is available on PUMA.com, at PUMA Select Cape Town and Braamfontein and selected retailers.

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