Thursday 6 August 2020

PUMA Drops J. Cole’s First Signature Basketball Sneaker, The RS-Dreamer

PUMA has released J. Cole’s first signature basketball sneaker, the RS-Dreamer. The shoe sports a DREAMER logo, about which Cole explains, “When said out loud, all the best dreams sound crazy. Dreamer was created with the belief that, still, we must follow ours, no matter how unachievable they may seem to others.” Cole was intimately involved in the new franchise -- from inspiration to design.

This sneaker is intended to be worn both on and off the court – equipped with the latest technology while having a fashion-forward and disruptive design.  

The RS-Dreamer is a new silhouette that leverages the brand’s running system “RS foam” and innovative RS technology for superior on-court mobility. Other RS-Dreamer benefits include enhanced durability and traction, a disruptive cord lacing system and PUMA’s signature ProFoam in the midsole for rebound and energy return.

Retailing for R2699, the RS-Dreamer is available from, PUMA stores and selected retailers. Additional iterations of the RS-Dreamer are slated to release throughout 2020.

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