Wednesday, 19 August 2020

First Look: PUMA X MR.DOODLE: A Next Level Collab

PUMA and Mr. Doodle have partnered to create one of the most vibrant and playful collections of unisex footwear, apparel and accessories.

PUMA has entered the universe of Mr.Doodle to explore it together. PUMA logos and graphics embrace the hand-drawn doodle style as the Mr.Doodle characters discover the world of sports. With hidden messages and details throughout the design, this collaboration features mostly black and white pieces and some hints of orange, purple and lavender.

Sam Cox, an English artist better known as Mr.Doodle, discovered his love of scribbling and doodling at an early age. What started out as usual childhood scribbles on everything from schoolbooks to his parents’ furniture has since evolved into a successful career and an entirely new universe dubbed DoodleWorld. His doodling is often described as “Graffiti Spaghetti”, as his characters and patterns look like they are exploding out of the canvas.

The RS-2K (R2 299), Cali Wedge (R1 899), Leadcat 20 (R899) and Mile Rider (R1 899) are given a playful look for the PUMA X Mr.Doodle collection. The RS-2K X Mr.Doodle features embellishments like asymmetric lacing, doodles on the midsole, and a doodle arrow below the laces. The Mile Rider X Mr.Doodle features a sporty mesh upper with colourful overlays and doodle graphics on the midsole.

The apparel in the collection includes a wide range of clothing for both men and women. The PUMA x Mr.Doodle Reversable Coach Jacket (R2 699) is one of the most unique pieces in the collection; it can be worn as a plain black jacket with small doodle embellishments or reversed to become a statement piece with an all-over print of sport-inspired doodles.

The collaboration also features the PUMA x MR DOODLE AOP Hoodie (R1 699), AOP Leggings (R999), Cropped Tee (R599), Tee (R549), MCS Track Jacket (R1 499) and Pants (R2 499). Accessories include the PUMA x MR DOODLE Cap (R399) and Waistbag (R699).

PUMA x Mr. Doodle drops on PUMA.com and at PUMA Select Cape Town and Braamfontein and selected retailers on 22 August 2020.


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