Friday 28 August 2020

FIRST LOOK: PUMA X emoji® Collection

PUMA is teaming up with the iconic brand emoji® for a new unisex collection made to showcase the way we communicate in the modern world. Classic PUMA silhouettes are adorned with emoji® icons for this playful new collection.

emoji® has formed a new digital language that’s fun, expressive and universal. Designed through the lens of instant messaging, the PUMA X emoji® collaboration pairs emoji® icons that speak to everyone with bright colour combinations, creating a range that is young and vibrant. Allowing for spirited self-expression at any age, the collection includes apparel for adults as well as footwear for kids and adults.

The RS-2K X emoji® (R2 199) features a hook and loop piece on the heel where detachable emoji® icons can be added. The shoe also includes a hidden “What’s Up?” message printed on the vamp. RS-X³ X emoji® (R1 999) includes the same detachable emoji® feature emoji® icons. The hidden “What’s Up?” message also appears on this shoe in the quarter overlay.

The PUMA X emoji® Tee (R549) is available in black, grey and yellow while the PUMA X emoji® Hoodie (R1 299) is available in black and yellow, each featuring an array of emoji® icons on both the front and back of the clothing.

The PUMA X emoji® collection drops on, at PUMA Select Cape Town and Braamfontein, PUMA Mall of Africa, PUMA Sandton and select retailers from 4 September 2020. 

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