PUMA x Vashtie – Dope Sports Luxe Collection

Spring Summer 2015 will see PUMA collaborate on a second collection with celebrated New York creative Vashtie Kola. Famed for being at the forefront of the Downtown New York City scene for over a decade the director, filmmaker, artist, designer, creative consultant and DJ has become a style icon with worldwide influence.

A quintessential New York girl, Vashtie symbolizes the intersection of drive, talent and culture, strengthening the notion that New York nurtures creative minds. Since establishing herself in New York in 1999 she has grown into a force melding art and style with her personal touch.

Vashtie’s second collaboration with PUMA is an evolution and extension of her previous line, taking key PUMA sportswear pieces and reinventing them to create current street styles.

This is the second drop in PUMA’s second collaboration with Vashtie. There are two additional silhouettes included in this drop: The Trinomic XT2, which is available in black and white (R2 499) and the States Mid, which is available in black-iris (R2 699). New York’s sweetheart, Vashtie, adds rich embossed nubuck to the XT2 silhouette for a tonal key look. While the States Mid has maintained its classic design, with Vashtie injecting her playful style in terms of textures and colour-ways. 

The apparel’s balance of street and soccer sportswear provides an edgy “sports luxe” range reflecting Vashtie’s style. The PUMA x Vashtie Soccer Jersey (R899) is a ‘90s twist on a current trend, while the PUMA x Vashtie Tank (R499) uses PUMA archive branding to create a classic look. The PUMA x Vashtie’s leggings (R899), with their choice of all-over prints, are the essence of the collaboration - taking iconic pieces and recreating them with a streetwear twist.   

The second installment of the PUMA x Vashtie collection can be found at SELECT stores in Bree Street, Cape Town and Braamfontein, Johannesburg as well as X–Trend and Madaiza.

Events: #FirstThursdays at the PUMA Select Store in Cape Town

Join PUMA Today (2 April 2015) at the PUMA Select Store in Bree Street, Cape Town for #FirstThursdays. Unfiltered lager and tacos will be available for you to enjoy, while you will get an amazing opportunity to check out the new PUMA x Vashtie collection.

Vashtie’s style takes inspiration from the urban music and lifestyle scene of the 80s and 90s, in New York in particular. The collaboration consists of a range of ready to wear unisex clothing and a twist on classic footwear. Click here for more information on the PUMA x Vashtie collection.

See you there!

PUMA Launches Its First Collaboration With New York Creative Vashtie For Spring/Summer 2015

New York based creative Vashtie Kola collaborates with PUMA for a debut SS15 collaboration consisting of a range of ready-to-wear unisex separates and a twist on classic footwear. The multi-talented Kola is a Director, Filmmaker, Artist, Designer, Creative Consultant and DJ that has become a style icon with worldwide influence and is known for being at the forefront of New York’s Downtown scene.

A quintessential New York girl Vashtie symbolizes the intersection of drive, talent and culture, strengthening the notion that New York is the Mecca for fostering creative minds. PUMA has played an integral role in scenes that inspire Vashtie’s creativity, iconic silhouettes such as the PUMA States have been ever-present on the streets of New York since the 70s when they were embraced by emerging sub-cultures.

Vashtie’s style takes inspiration from the urban music and lifestyle scene of the 80s and 90s. The first collaboration with PUMA pulls on this and takes a trip down memory lane to the dawn of New York’s B Boy culture. Paying homage to the era, key classic PUMA styles including States and T7s have be reworked in fresh new materials for SS15.

“When PUMA reached out I was immediately interested in this collaboration as I grew up following the brand. As a child I was drawn toward skate boarding and alternative music and looked to PUMA for fashion trends. I’m excited to create this collection that pays homage to my childhood and New York’s underground scene. ” – Vashtie Kola

The PUMA x Vashtie collection will be available from 9 March 2015 at PUMA SELECT Stores in Bree Street, Cape Town and Braamfontein, Johannesburg; as well as Shelflife, X-Trend, Dip Street Store, Queens, Soho, Brands Unlimited and Lyme.