Kanye West and adidas Originals Drop the YEEZY BOOST 750 Light Brown

Kanye West and adidas Originals release the next version of the now iconic YEEZY BOOST 750.

This YEEZY BOOST 750 comes with a deconstructed upper in light brown suede. The upper reinforcements have been removed which gives this YEEZY BOOST 750 a softer and slimmer silhouette. The semi-translucent gum outsole features full length adidas BOOST™ cushioning technology, combining the ultimate in comfort and performance with high-end style.

The YEEZY BOOST 750 in light brown will drop on Saturday, 15 October 2016, for R4999.

The YEEZY BOOST 750 release will take place through an online raffle system, with tickets being drawn at random from entries on www.area3.co.za. Please note the raffle winners will be notified via telephone between 12h00pm and 20h00pm on Friday the 14th of October 2016 and will be invited to come to the store that they signed up for in person to purchase the pair between 12:00 and 15:00 on Saturday the 15th of October 2016 (T&C’s apply).

Introducing the YEEZY BOOST 750 Light Grey by adidas Originals x KANYE WEST

Kanye West and adidas Originals release the next version of the now iconic YEEZY BOOST 750 which was the first product from the adidas Originals by KANYE WEST collaboration launched in

2015.

This YEEZY BOOST 750 comes in a light grey suede version with a translucent gum outsole featuring full length adidas BOOST™ cushioning technology, combining the ultimate in comfort and performance with high-end style. Other features include premium leather and suede heel lining, breathable mesh forefoot lining, reinforced textile eyelets and stretchable Velcro strap as well as the signature perforated toe cap.

Kanye West and adidas believe in the highest quality and apply this ethic to any of the products from the adidas Originals by KANYE WEST collaboration. The YEEZY BOOST brings Kanye West’s unique creativity and individuality to the forefront of leading adidas design innovations.

The YEEZY BOOST 750 in light grey will be available in limited numbers to consumers for a recommended price of R3999.00 from AREA3 in Johannesburg and Shelflife store in Cape Town on Saturday June 11th, 2016 via an online raffle system.

The YEEZY BOOST 750 release will take place through an online raffle system, with tickets being drawn at random from entries on www.area3.co.za and www.shelflife.co.za. Consumers are able to sign up to stand an opportunity to win a chance to purchase a pair of the YEEZY BOOST 750 from 12:00 on Tuesday the 7th of June until 20:00 on Thursday the 9th of June 2016 on www.area3.co.za and www.shelflife.co.za. The raffle winners will be notified via telephone between 12h00pm and 20h00pm on Friday the 10th of June 2016 and will be invited to come to the store that they signed up on in person to purchase the pair between 12:00 and 14:00 at AREA3 and between 15:00 and 17:00 at Shelflife on Saturday the 11th of June. T&C’s apply per store and online.

adidas Originals by KANYE WEST YEEZY BOOST 750 Release Update

Kanye West and adidas Originals release the second style of the now iconic YEEZY BOOST 750 which was the first collaborative product launched earlier this year in February 2015.

This YEEZY BOOST 750 comes in an all-black premium suede version with a full length BOOST™ midsole, featuring adidas’ coveted cushioning technology, combining the ultimate in comfort and performance with high-end style.

“Kanye believes in the highest quality and applies this ethic to any of his adidas products. He has a strong vision for all aspects of the‚adidas Originals by Kanye West' collaboration. In Kanye we found a partner at the top of his field who understands the adidas brand heritage, possesses a like-minded insight to the future of culture, and who, like us, has a desire to push the boundaries. With the YEEZY BOOST Kanye brings his unique creativity and individuality to the forefront of design.” Arthur Hoeld, General Manager adidas Originals.

The YEEZY BOOST 750 in black will be available for R3999 from 10am on December 19th, 2015 at Shelflife store in Cape Town and the adidas Originals store at Menlyn Shopping Centre. The release will be treated on a first come first serve basis with the option to buy one pair per person only. Quantities are limited and shoe sizes cannot be guaranteed. T&C’s apply.

Please note:

·      The release is limited and only 30 pairs of the YEEZY BOOST 750 will be available from the adidas Originals store in Menlyn Shopping Centre and 25 pairs from Shelflife Store in Cape Town;

·        Sizes and quantities are not guaranteed at either store;

·        The YEEZY BOOST 750 will be offered to consumers to buy on a first come first serve basis;

·       Queuing for the YEEZY BOOST 750 is to start outside the adidas Originals store in Menlyn Shopping Centre as directed by the store manager and at the dedicated signage outside Shelflife;

·        Retailing of the YEEZY BOOST 750 will start at 10am; and

·        No discount or pre allocation of the sneaker is allowed for adidas staff, they will have to join the queue.

To learn more about this collaboration, visit www.adidas.co.za/yeezy. Follow adidas South Africa on Twitter (@adidasZA) and Instagram(@adidasZA) or join the conversation by using #adidasOriginals and #YEEZYBOOST.