Friday, 7 November 2014

Highland Park Delves Into its Dark Origins for Major New Release


After months of waiting, South Africa got its chance to sample Highland Park’s newest release, Dark Origins, when it launched at the Sanlam Handmade Contemporary (FoodWineDesign) Fair at Hyde Park Corner on November 6. Attendees will have to opportunity to purchase the whisky at the Highland Park stand until the conclusion of the Fair on November 9.  

Highland Park’s new core expression is inspired by the cunning spirit and courageous personality of its founder, Magnus Eunson. Dark Origins is a stunning, non-chill filtered single malt with an ABV of 46.8% that uses twice as many first fill sherry casks than in the classic Highland Park 12 year old. This results in a naturally darker, richer flavour with sherried spice, a chocolate twist and the signature sweet smoke fans of the Orcadian elixir have come to know and love.

Mac Mabidilala, Edrington Group Brand Manager at RGBC, says, “This new expression is an exciting addition to the Highland Park core range. While it has its own distinct personality, it fits in beautifully with the rest of the range, upholding the commitment to quality and taste that whisky enthusiasts have come to expect from Highland Park.”

South Africa’s allocation of this exclusive bottling has just arrived in the country and will be available at selected outlets in limited numbers. Those attending the fair will be in the fortunate position to taste a very limited amount of samples and purchase bottles at the Highland Park stand, where there will also be a few visual and sensory experience surprises.



“This is a release that many whisky lovers including myself has waited in anticipation for some time,” says Candice Baker, brand ambassador at The Edrington Group. “The floral peaty nature of the spirit, combined with the fruit and spice contribution of the sherry casks, is sure to be very popular.


Dark Origins is also unique as the first spirit in the core range that does not carry an age statement, freeing up the whisky maker to focus on taste alone. Highland Park has released a number of no-statement whiskies in global travel retail and the enthusiastic reception of these expressions provided proof that the market was ready for Dark Origins.

Highland Park is one of the few distilleries not using distiller’s caramel, which means that Dark Origins takes its natural colour from the interaction between spirit and cask. Highland Park prides itself that its casks consistently rate amongst the best in the industry. The use of twice the number of first-fill sherry-infused casks imbues the whisky with a naturally darker colour, supporting the Dark Origins theme and indicating the rich taste drinkers can expect from the spirit.

The Dark Origins name of the whisky was inspired by Magnus Eunson, who established a secret bunker in the hills of High Park in Orkney. He became a famed dark distiller back in the late 1700s, creating whisky for the people of Orkney to offer relief from the villainy of the tax collector. By day he worked tirelessly in his church providing spiritual guidance to the people of Orkney, but in the dead of night, he hand crafted what was to ultimately become the best spirit in the world, warming hearts and uniting all who tasted it.

Gerry Tosh, global marketing manager, says: “Cask management is so very crucial to our work at Highland Park. We have strived to raise the bar, working tirelessly in sourcing the right wood and then working and finessing the balances to ensure we create a single malt that is rich, warm and enticing in flavour. Dark Origins sits in the heart of our core range, complimenting the others perfectly – distinct in itself, but always and forever a classic Highland Park.”

For more information follow Highland Park at:
Website:           www.highlandpark.co.uk
Twitter:              @HighlandPark
Instagram:         @highlandparkofficial

Don’t forget: You have to opportunity to purchase the Dark Origins whisky at the Highland Park stand until the conclusion of the Sanlam Handmade Contemporary (FoodWineDesign) Fair on November 9. Also, Let us know what you think of the whisky. We LOVE it! 


STR.CRD announce that Nu-Tomorrow concert has been postponed

 STR.CRD on Vimeo.

Due to reasons beyond their control, the organisers of STR.CRD 2014 have announced that the involvement of Virgil Abloh (Off-White), Heron Preston (#BeenTrill#) and Justin R Saunders (JJJJound) in this year’s festival is to be postponed. 

The postponement affects both the Nu-Tomorrow concert and the New Creators Lab conference.  The Nu-Tomorrow concert, scheduled for Friday evening, will no longer be taking place however New Creators Lab will continue but with a shorter line-up.

Ticket holders to Nu-Tomorrow will be able to get a full refund on their tickets from accreditation@strcrd.com. They need to email their ticket confirmation and will be refunded in full.   New Creators Lab ticket holders who no longer wish to participate in the conference can do the same, although Emma Stenstrom (Stockholm School of Economics) and Jeff Carvalho (High Snobiety/Selectism) are still presenting along with a local line-up. 

The organisers are in talks with Abloh, Preston and Saunders about a possible collaboration in 2015.

About The New Creators Lab:

On 7 November between 14:00 and 18:00, R200 will give you access to international creative, branding experts Jeff Carvalho (High Snobiety/Selectism) and Emma Stenstrom (Stockholm School of Economics) as well as a local line-up.

The structured programme discusses multi-disciplinary creativity within the brand culture context. The aim of creating sustainable relationships between the arts and business is shared across the creative, brands and cultural industries and the discussions aim to provide you with answers (with some self-exploration and expression thrown in).

Tickets are available from - http://bit.ly/STRCRD2014


Follow @Swagcraze1 for updates on the event this weekend!



Thursday, 6 November 2014

Fabiani Store Launch in Sandton City




On Tuesday, 28 October 2014, Quinley and Melicia from the Swag Craze team attended the Fabiani Store Launch in Sandton City. The store is their new flagship store and offers an amazing sensory experience. It is based in a shopping mecca for fashion aficionados and is one of the most valued in the brand’s current property portfolio, alongside the stores such as the V&A Waterfront in Cape Town. 


For Fabiani's existing Sandton City store to be translated into their exclusive flagship store concept it was necessary for it to undergo a major refurbishment. The redesigned store is pleasing; you get a warm and luxurious feeling from the moment you step in. As you enter the store, you walk through signature brass arches that compliment the expansive brass framed windows, which captures glamorous scenes from black tie affairs to cafe moments. Since the store offers a great sensory experience, you hear vibrant music and smell the fresh scent of COMME des GARÇONS Amazingreen. You also get to taste a glass of rich and multi-layered Chivas Regal 18.


The store also has a bold new design feature which completes the sensory experience. The new feature is the expansive and impactful media wall where the latest Fabiani fashion show, seasonal campaign and exclusive behind the scenes footage are streamed.

The Sandton City store presents the full product portfolio from the spring 2014 collection including elegant formalwear, stylish weekend wear, handmade Italian shoes and signature accessories such as cufflinks, pocket squares and this season’s must-have – a Fabiani flower lapel pin.

Slim fit chinos in cotton stretch twill sit alongside tailored blazers and bold golfers emblazoned with iconic Italian insignia are paired with Fabiani denim. Double compact poplin shirts take centre stage in plain and bright colours, bold and subtle patterns, all expertly finished with Fabiani signature detailing and contrast trims. Jackets in Italian Linens and Cotton come in textured stripes and ginghams with striking red and cobalt blue lining. The famous Fabiani slim fit wool stretch suit caters for both traditional purists and fashionable innovators.

To compliment the Fabiani collection a carefully curated assortment of international brands are available in-store. These include an exclusive collection from G-Star RAW located into a specially designated space, socks by Swedish brand Happy Socks and a fragrance collection by COMME des GARÇONS.

The store’s lux wardrobe merchandising encourages you to contentedly browse and select pieces as you would in the comfort of your home. Imported mannequins dot the store, bringing the brand’s fashion vision to life in a quirky and eye-catching way.  A halo lit shoe wall, achieved by glowing tubing in Fabiani’s signature pink, draws you in and invites you to relax on one of two specially commissioned Fabiani French Chesterfield couches. The spacious changing area boasts a tailors mirror and an iconic heritage wall celebrating style since 1978. Original Fabiani stores, campaign faces and members of the iconic team wallpaper the space, taking you back in time to the soul of the brand.


The Fabiani store in Sandton City offers a tailored experience to all their customers. They continuously refine their personalised service for which they are known for. Great attention is paid to the customer shopping experience with luxurious complimentary touches such as beautifully wrapped parcels; complimentary same day tailoring and shirts freshly steamed and placed inside Fabiani travel bags upon purchase. Attentive fashion consultants also walk you to the door with your purchase, shaking your hand and thanking you for your custom.


The latest flagship store concept and sensory experience will be rolled out to existing stores and will continuously evolve to match and exceed international innovation within the retail space. A local expansion strategy focusing on the careful selection of further key locations within South Africa sits alongside plans to expand across Africa, servicing the demand for Fabiani across the continent. 

The Fabiani Collection is exclusively available at Fabiani stores.

Tuesday, 4 November 2014

Must Have: Magents – KUSH Yellow Sneakers


Sneakers that should be on your 'must have' list this season, is the dope KUSH Yellow sneaker from Magents. The sneaker is available from Labels4less at R399.00. This sneaker will definitely make all the heads turn in the streets! See the pictures below:



We are giving away a pair of Magents KUSH Yellow Sneakers. Click HERE for details on how to enter the competition!

Monday, 3 November 2014

Street Style – 10 Cool Looks From Mercedes-Benz Fashion Week Africa


Mercedes-Benz Fashion Week Africa (MBFWA) took place the past weekend at Melrose Arch in Johannesburg. Designers from all over Africa showed amazing collections on the ramp and the people below killed it with their street style looks. Hopefully there is a look that will inspire you for this upcoming season!












Image Credit: Simon Deiner / SDR Photo