Tuesday, 16 October 2018

First Look: PUMA x Polaroid Sneaker Pack


PUMA and consumer electronics powerhouse Polaroid is dropping the RS-0 and RS-100 Polaroid sneakers.

The collaborative pack is a fusion of PUMA’s all new RS-0 sneaker and design hints from the iconic Polaroid OneStep analog instant camera.

The RS-0 Polaroid sneaker is inspired by the game-changing Polaroid OneStep instant camera. The sneaker features a premium white leather upper, micro perf vents, 6mm flat, reflective laces and the iconic Polaroid Colour Spectrum graphic on the sneaker tongue.


The RS-100 Polaroid sneaker reimagines the 80’s RS-100 model with hints of photography elements. Between the two sneaker styles,  the RS-100 Polaroid is the OG silhouette, keeping true to the retro style. The re-issue features classic Polaroid  hues in colour-blocked style in suede and leather overlays, finished with a reflective detailing, a play on the ‘flash’ from a Polaroid camera. The iconic Polaroid Colour Spectrum graphic rainbow colours are used prominently, from the colourful outsole to the sneaker tongue.


Both shoes feature the PUMA and Polaroid branding found on the tongue label and footbed. For a nice touch, the shoes include a miniature version of a Polaroid instant photo in the Polaroid Classic Border Logo with co-branding used as a hangtag.


The sneaker pack will be available in-store on 27th October at PUMA SELECT stores and Shelflife. The RS-100 retails for R2 899 and the RS-0 retails for R2 999.


Wednesday, 10 October 2018

First Look: PUMA and Atelier New Regime’s Debut Collection



Upping the streetstyle game this season is PUMA and Atelier New Regime’s debut collection which has dropped on 6th October. Known for their modern designs influenced by French – English ethnicities of Montreal, the motorsport-inspired collection is adapted into streetwear-ready styles. With thoughtfully designed technical detailing, it features ANR’s signature bright orange with a modern, polished aesthetic.

For their debut collection, Atelier New Regime elevates seasonal staples by lending their design influence to a range of PUMA styles - from the classic Suede and Court Platform to the Basket Boot and TSUGI Jun. Characterised with rugged outsoles, reflective pullers and large rubberised logos, the collection tactfully blends the technical details of sports with street-ready styles. Ruling the pack is the Basket Boot ANR. Built with tonal neoprene upper, a waterproof branded zipper on the forefoot and rugged outsole, it drops in scarlet Ibis and PUMA Black colourways.


Completing the look book is a range of apparel picks with motorsport-inspired cut lines and oversized logo prints. The PUMA x ANR Pants with cargo pocket and PUMA x ANR Jacket with printed logo tape on the side seam is a must-have for motorsport enthusiasts.



The exclusive PUMA x ANR collection is available at PUMA SELECT and selected retailers. 

Tuesday, 9 October 2018

adidas + KANYE WEST Drops the CALABASAS TRACK PANT




adidas + KANYE WEST announce the CALABASAS TRACK PANT. They will be available globally on October 13, 2018 with a recommended retail price of R1799.

The CALABASAS TRACK PANT will be available in two color options: Ink/Wolves and Luna/Wolves.



Constructed of double-knit polyester fabrication, featuring an elastic waistband with draw cord and zipped side pockets. Contrasting Three Stripes run down the side of the pant and ‘CALABASAS’ text is embedded on the leg.


The CALABASAS TRACK PANT will be available on online, adidas Originals stores in V&A Waterfront and Sandton, Shelflife e-com and Shelflife Cape Town and Rosebank.

Monday, 8 October 2018

First Look: Nike Air Force 1 Sage Debuts in Two Colourways




Nike reimagined the Nike WMNS Air Force 1 Sage with actual laces in the design.


The sneaker’s design has been tweaked to look more feminine. The upper is now made of smooth suede with leather accents, and also features a cleaner look with no stitching. Finally, the shoe is detailed with more height, featuring a wedge midsole in contrasting white, followed by new branding located on the heel tabs.



The Nike Air Force 1 Sage in Particle Beige and Black is available at selected retailers.


Wednesday, 3 October 2018

PUMA Drops Thunder Spectra in Two New Iterations


This season, Thunder returns to rule the streets as PUMA releases two new iterations of the Thunder Spectra for Men.

While the debut Thunder Spectra took on a bold statement with its retro colour blocking and neon pops, the latest iteration boasts of new colourways with a protective side wall, midfoot stabiliser and internal lace woven system. With a material mix of mesh, suede and leather overlays, these runway-worthy kicks balance the best of bold and tonal with drops in Drizzle – Steel Grey and Rhododendron - PUMA Black – Tawny Port.



Dropping on 5th October for R2 299 at PUMA SELECT stores, X-Trend, Superbalist and Archive.