Wednesday, 15 February 2017

First Look: PUMA “Swan Pack” – A Women’s Collection That Embraces Freedom of Self-Expression


PUMA continues their commitment to inspire women everywhere to stay true to themselves with this season’s follow up to the brand’s ‘DO YOU’ campaign featuring the dancers of the New York City Ballet in the new PUMA Swan Pack Collection. The freedom of self-expression and the strength and grace of the ballet are the inspiration for the Swan Pack Collection. This collection brings together the fiercest Sportstyle and Training styles from PUMA with swan-inspired details: a black-and-white colour palette, iridescent materials, and feather prints. 


This season, PUMA equips such inspiring women with fashion-forward Performance and Sportstyle products inspired by the epic story.


On the Performance side, runway meets the stage in a dramatic fashion with the Explosive Bodysuit, a key piece that will make heads turn. It mixes performance and style with a form-fitting silhouette that features a cross back for that sleek look. It also features moisture-wicking materials plus an internal shelf bra and mesh along the neckline for ventilation. The bodysuit offers the right amount of support and breathability for every exercise routine.

Within the Swan Pack, PUMA introduces the latest Fierce: the PUMA Fierce Strap Swan. Its design adds some attitude to the collection, mixing training-ready technology with street-ready style. The sleek and next-level training shoe has a lightweight lace-less design, a demi-upper bootie construction with technical overlays, a supportive midsole, and flex grooved outsole allowing for fast and dynamic multi-directional movements. Available in black and white, the Fierce Strap Swan features a swan-inspired graphic with iridescent and reflective details.

As PUMA’s most dynamic women’s training shoe, the Pulse IGNITE XT is designed to adapt to the boldness and flexibility of any workout. This lightweight training shoe combines a full-length flex groove for dynamic movement with energy-returning IGNITE foam in the heel. Medial and lateral support bands create an ideal fit. This Swan Pack iteration offers an elegant graphic execution and is available in black and white.

Lifestyle options come in sport-inspired pieces infused with fashion. The Swan Cape is a soft, dramatic all-black cape with swan-inspired feathers. Giving a dose of flair is the PUMA Basket Heart – a chic update of the court classic. It serves up elegance and drama with its high gloss finish and statement thick laces to create the perfect bow.

The B.O.G. Sock Swan features a suede structure with leather overlays and a neoprene inner sock liner that creates comfort all the way up to the ankle – the all over black design complimented by iridescent detailing in addition to a feather graphic print on the upper under black mesh makes the this a perfect match for the collection.


The Spring-Summer ’17 Swan Pack collection drops in PUMA Stores and selected retailers nationwide from 15 February 2017.