G-Star RAW Launches a G-Star Women Store in Johannesburg

On Thursday, 3 December 2015, G-Star RAW opened its first store in South Africa featuring a unique retail concept for female consumers – G-Star Women.

This specialist store, situated in Hyde Park Corner in Johannesburg, will showcase the brand’s expertise in women’s denim, offering a wide range of modern jeans designs that compliments the female shape as a well a fully tailored shopping experience.

Projected by G-Star’s in-house 3D Design department and womenswear designers, the women’s store highlights the feminine side of RAW. G-Star’s “unexpected combinations” philosophy - believing that innovation comes from combining contrasting elements - is exemplified in the store design. 

The store features concrete panels with soft white rounded edge finishing, parquet flooring, combined with long curtains in heavy industrial fabrics with chic leather details.

Visit the Store at Hyde Park Corner:Corner Jan Smuts Avenue and William Nicol Drive. 

Entrances on 6th Road, Hyde Park, Johannesburg

Missibaba launches the Iconic Missibaba Clutch Collection

In true celebratory style, illustrious accessories brand Missibaba collaborated with The House of Krone on a sultry campaign for the Iconic Missibaba Clutch Collection. The collection is the last of a series of releases to celebrate the brand’s 10^th birthday. 

Passionate about artisanal craftsmanship and vivacious glamour, the duo unveiled the campaign on Wednesday 4 November to press and VIP customers at the Bree Street store in Cape Town. “The originality of Missibaba allows for sensational reinvention and we wanted to celebrate with them.  It’s always exciting to revisit an icon and we think it’s important to support local creatives,” explained Abigail Rands of The House of Krone.

Sipping on Krone Vintage Rose MCC, guests admired the collection of iconic clutch styles and basked in a sea of metallics, bright juicy colours, luxurious tassels, floor scrapping fringe and buttery soft suede. From the cheeky Banana Bumbag to the majestic Cleopatra Fan Clutch, the collection comes in perfect time for the glittering party season.  See the Iconic Missibaba Clutch Collection below: