First Look: NMD Runner PK by adidas Consortium x Packer

The brand with three stripes keeps rolling out new iterations of the NMD runner. adidas Consortium partnered with Packer Shoes on the NMD Runner PK.  Packer Shoes is a family business founded in Yonkers, New York, in 1907, it has been retailing sporting apparel ever since. It has a long and proud history, has witnessed much change and has a unique awareness of sporting heritage.

This collaborative NMD designed by Packer looked to adidas’ rich and colourful apparel archive for inspiration, adopting a classic colour palette that was a prominent fixture in much of the brand’s ‘80s and ‘90s sportswear production.

The adidas Consortium x Packer - NMD Runner PK will release on Saturday, 19 November 2016.

First Look: PUMA x ATMOS Disc Blaze ‘Night Jungle’

PUMA teamed up again with atmos, one of the top sneaker retailers in Japan, to add a new flavour to iconic DISC Blaze.  

Inspired by the jungle at night-time, woodland camouflage patterns are carefully printed over the fine suede on the toes and uppers. The PUMA Formstrip, DISC Logo and the Trinomic outsole all take on an emerald green colour that mimics the hue of the lake under the moonlight.

The PUMA X atmos DISC Blaze Night Jungle will be available from Friday, 4 November at PUMA Select Bree Street, Cape Town and Braamfontein, Johannesburg for R2 599.

Sneakers Dropping Today: Nike Beautiful x Powerful Collection

Joan Benoit Saumelson has inspired countless women to reach their goals, igniting the perfect storyline for the new Nike Beautiful x Powerful Collection. The collection embodies the competitive spirit that fueled JBS for a luxurious Black Leather Collection of footwear.

The brand has chosen to translate this achievement in a full black leather construction on the most renewed silhouettes of the brand including an Air Presto, an Air Max Thea Ultra, a Cortez Classic and an Air Huarache Ultra. These four pairs feature a full leather upper in a stretch leather to create the perfect everyday option.

The Nike Beautiful x Powerful Collection will drops today in the country! 

First Look: New Balance 580 Outdoor Boot

New Balance takes the Re-Engineered 580 and redesigns it to a mid-top version perfect for fans who enjoy hiking.

The New Balance 580 Outdoor Boot features a laser-cut leather upper with a mesh-covered neoprene ankle collar and bootie. A debossed “N” logo hits the sides, while sitting atop a REVlite midsole with a solid rubber outsole.

The New Balance 580 Outdoor Boot is now available in both Tan and Black colourways at selected retailers.

Aithor Throup Joins G-STAR RAW As Executive Creative Director

Following three successful years as a creative consultant to the brand, G-Star RAW is proud to welcome Aitor Throup as its Executive Creative Director.

Since 2013, Throup has worked with G-Star on a range of projects. As well as developing new approaches to 3D denim design, such as the recently revealed 'Staq' 3D jeans, Throup was also involved in the development and concept behind London’s Oxford Street flagship. The recent 'What is RAW?' global advertising campaign was also art directed by Throup, making his transition from consultant to Creative Director an organic one.

In June of this year, the artist and designer launched his first collection for G-Star during Paris Men’s Fashion Week titled RAW Research, which was born out of G-Star’s internal innovation laboratory. Initiated and led by Throup, the lab is located at the brand’s HQ in Amsterdam - the soon-to-be hometown of the currently London-based designer. Together with his multi-disciplinary studio, 'A.T. Studio’ in London, Throup will continue to direct and develop his established menswear brand ‘New Object Research’.

There is a natural connection between G-Star and Throup as they share a design ethos that is rooted in innovation and identified by 3D construction. “It was this shared philosophy that initially drew me to the brand,” says Throup. "When I first met with G-Star, I was struck by the product-focused DNA and conceptual approach to design.” Throup’s suitability to communicate the brand ethos through continued 3D experimentation and construction is undeniable, and G-Star is looking forward to pursuing new realms of denim innovation together.”