Thursday, 3 April 2014

Event - A Sensory Experience at the Chivas 18 Event

On Wednesday, 26 March 2014 the Swag Craze team attended the Chivas 18 ‘Crafted For the Senses’ event at the CIRCA Gallery in Rosebank. Chivas 18 celebrated its Modern Gentlemen campaign, as well as the brands values which are: tradition, heritage, craftsmanship and uncompromising quality. The event was well attended by a selection of key influencers from the worlds of business, government, sport, the arts and entertainment. I spotted a few well known faces such as Koja Baffoe (editor of Destiny Man), Eda Rose and Maps Maponyane.

Shona Ferguson (from Rockville) was the MC and the talented South African group, Sterling EQ, kept us entertained with a few live performances. Johann van Zyl, Marketing Manager, Pernod Ricard South Africa explained that “The objective was to create a modern, luxurious experience that would emphasise the fact that this award-winning whisky is specifically crafted to indulge and please the senses.”
 
We were treated to gourmet cuisine courtesy of Vicky Crease catering. The dishes were specially created to complement the evening, and consisted of a menu that included fine-dining dishes such as delicious poached prawns with fresh fried scallops and fresh pea tendrils. I had the most amazing salmon which I enjoyed with cocktails which were made with Chivas 18.
 
We were also treated to whisky tasting by Max Warner (Chivas Regal global brand ambassador). Max imparted some of his whisky  wisdom and  delighted our taste buds in pure indulgence as we discovered the depths of the  ‘crafted for the senses’ experience. From frozen to chilled to room temperature, our Chivas 18 whisky tasting journey allowed us to discover the different flavours that lie within a single bottle. Drinking whisky will never be the same again!
 
Here are a few pictures for you to enjoy:
 


 

 
 
 
 

 
 
 
 
 
 
The event was amazing! Thanks to the event I now have a deeper appreciation for Whisky especially Chivas 18!