Friday 11 April 2014

#FashionFriday – celio* Autumn/Winter Must-Have Collections

Leading French brand celio* (founded in 1985) are bringing us three must-have collections this autumn/winter to ensure that we are kitted out in top-notch clothing for any occasion. Today we premiere the French brand’s seasonal campaign which is: life, enjoy. The campaign presents an offbeat attitude for a man that has a positive self-image. We also premiere pictures from their latest collection and discuss why every guy should wear them this season!

For the cool days and cold nights, the three must-have collections from celio* this season are:

1) The URBAN collection which is devoted to sophistication in which each clothing piece gives a subtle sense of distinction. This collection offers a broad range of materials: woolen fabrics, velvet and chambray crafted in warm tones of burgundy, khaki, chestnut and camel. Particular attention has been paid to the fit, with finely worked finishes (details on the inner side of the collars, cuffs, jackets, trousers and waistbands).

2) The FREE collection offers casual, chic designs, such as down jackets revised in new proportions, with or without sleeves. This collection has a strong military influence, all designed for the man on the go.  Worked in a monochrome palette, the looks play on shades of brown, grey and khaki, sometimes set off with green and electric blue.

3) The CLUB collection is more formal and reinterprets the suit, offering new looks combining attitude with quality in which tradition has been given a modern feel. Without falling into excess, jackets are accessorised with pocket-handkerchiefs that often match the linings. Knitwear is paired with the refinement of flannel and tweed to give a warm and stylish contrast. The shirts confirm a return to regal style.

The three collections are available from May in celio* stores nationwide. To locate a store, here are the details below:
·        Shop 307, Rosebank Mall, 50 Bath Avenue, Johannesburg.
·        Shop 655 UL, Canal Walk Mall, Sable Road, Century City, Cape Town.

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