PUMA has unveiled the
Sakura Project, its eagerly anticipated collaboration with one of the most
established influencers in the world of sneakers, New Yorker Ronnie Fieg.
Inspired by centuries old
Japanese art and culture, Fieg has used Japanese Ornamental Cherry Blossom
trees, Sakura in the design for this SS’15 collaboration, which lands in
limited distribution and features two sneakers - PUMA’s hero silhouette from
the Trinomic family, the R698, and the RF698 Mid.
The R698 archive runner
acknowledges PUMA’s performance heritage, but with updated execution of colour
and materials the sneaker transforms into a modern classic and is a clear
indication of what will be the focus silhouette for the coming season.
The distinctive deep reds
of the Cherry Trees are infused across the rich perforated suede of the toe as
well as the midsole of the R698 and fade into lighter shades of pink,
expressing the range of Sakura colours in nature.
The RF698 Mid takes
design DNA from its ‘little brother’ the RF698. This Mid Cut comes with a inner
sock booty constructed in tech neoprene and is finished with a 3M covered strap
and rich colours for the full effect of the Sakura.
The PUMA x Ronnie Fieg
Sakura Project collection will be available globally in April 2015.
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