Wednesday 8 April 2015

Introducing adidas Originals by HYKE SS15

adidas Originals by HYKE, a new capsule collection with the Originals women’s range, is inspired by iconic sportswear pieces from the past, but re-modeled and re-designed with a modern fashion edge, whilst still maintaining the heritage of the items.

HYKE, a womenswear label established in 2013 by Japanese designers Hideaki Yoshihara and Yukiko Ode (formally of the brand Green), is marked by a simple and clean aesthetic, placing emphasis on materials and tailoring. The SS15 release of adidas Originals by HYKE maintains this design ethos, while classic 3-stripes iconography is given space to play across a number of contemporary womenswear silhouettes.

Apparel includes a Trefoil t-shirt with oversized shoulders, modeled off a vintage style, while a black pullover in a fashion-forward fabric is another highlight in the range. The apparel is complemented by a footwear model inspired by the Haillet, the predecessor to the Stan Smith, and is available in an all-white upper or snakeskin style leather. A pair of tailored track pants, a series of knits, a mid-length tailored skirt and 3-stripe knee socks completes the collection.

The recommended retail price for the footwear starts at R1499 and apparel from R449. You can shop the HYKE range at The Jungle in Johannesburg as well as adidas Originals stores in Canal Walk and V&A Waterfront in Cape Town, and at the Menlyn Park Shopping Centre in Pretoria.

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