Friday 23 October 2015

PUMA Partner With SNEAKERSNSTUFF for the Second Drop of the Adventurer Pack Trilogy

Global Sports Brand PUMA teamed-up with influential Sweden-based sneaker boutique Sneakersntuff for the second installment to the Adventurer Pack series introduced in Spring 2015.

The PUMA Adventurer Pack consists of three drops releasing throughout the year. The idea behind it references a time in the late 90’s and early 2000’s, when resourceful European sneakerheads frequently ventured to the United States to source rare, vintage or new footwear that were unavailable in their local markets. Selling these exclusive imports soon turned out to be a profound business model and in some cases laid the foundation to the opening of an actual store.

When Erik Fagerlind and Peter Jansson started Sneakersnstuff in the late 90’s, they used to go to New York and search for sneakers to bring back to Sweden and sell at their store. Two things they never left home without were huge black duffel bags and their passports. These items were also the inspiration behind the sneakers in the PUMA ”Adventurer Pack”.

The PUMA x Sneakersnstuff Adventurer Pack XT2+ ”Erik” is inspired by the old Swedish Passport. Premium navy leather upper details as well as the lining is drawn from the passport cover. Taking color cues from the passport pages are the soft leather and premium suede upper in turquoise and the light yellow midsole. Erik’s birthday is imprinted on the back of the right shoe while on the left is his old passport number. The leather lace locks feature a star similar to that found in passports and old passport stamps adorn the inner soles.

The Sneakersnstuff x PUMA XS850 ”Peter” is inspired by the black duffel bags they used to carry sneakers around. The XS850 iteration comes in tonal black details, decked in thick ballistic nylon upper with premium suede details and a super soft leather lining. For a personal touch, Peter’s name was marked on the insoles and his initials on the heel tabs.

One week ahead of the pack release, Erik and Peter returned to New York  City where it all began, feeling it was time to give back to the city. They brought a duffel bag full of Adventurer pairs for an Instagram city scavenger hunt, giving away pairs in different locations. 

The Sneakersnstuff x PUMA ”Adventurer Pack” will be available at all Sneakersnstuff locations and online on September 26 and at PUMA sneaker retailer globally on October 24. 

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