Tuesday, 6 October 2015

PUMA x Vashtie – Dope Sports Luxe Collection



Spring Summer 2015 will see PUMA collaborate on a second collection with celebrated New York creative Vashtie Kola. Famed for being at the forefront of the Downtown New York City scene for over a decade the director, filmmaker, artist, designer, creative consultant and DJ has become a style icon with worldwide influence.

A quintessential New York girl, Vashtie symbolizes the intersection of drive, talent and culture, strengthening the notion that New York nurtures creative minds. Since establishing herself in New York in 1999 she has grown into a force melding art and style with her personal touch.

Vashtie’s second collaboration with PUMA is an evolution and extension of her previous line, taking key PUMA sportswear pieces and reinventing them to create current street styles.

This is the second drop in PUMA’s second collaboration with Vashtie. There are two additional silhouettes included in this drop: The Trinomic XT2, which is available in black and white (R2 499) and the States Mid, which is available in black-iris (R2 699). New York’s sweetheart, Vashtie, adds rich embossed nubuck to the XT2 silhouette for a tonal key look. While the States Mid has maintained its classic design, with Vashtie injecting her playful style in terms of textures and colour-ways. 

The apparel’s balance of street and soccer sportswear provides an edgy “sports luxe” range reflecting Vashtie’s style. The PUMA x Vashtie Soccer Jersey (R899) is a ‘90s twist on a current trend, while the PUMA x Vashtie Tank (R499) uses PUMA archive branding to create a classic look. The PUMA x Vashtie’s leggings (R899), with their choice of all-over prints, are the essence of the collaboration - taking iconic pieces and recreating them with a streetwear twist.   

The second installment of the PUMA x Vashtie collection can be found at SELECT stores in Bree Street, Cape Town and Braamfontein, Johannesburg as well as X–Trend and Madaiza.