MUST HAVE: PUMA x ALIFE – Another Dope Collection that is Inspired by Soccer and ALIFE’s New York Heritage

PUMA collaborated with ALIFE on another dope collection of apparel and footwear which comes in two parts - the first inspired by soccer and the second by the brand’s New York heritage.

Hustling and designing from their shop on the Lower East Side, the ALIFE crew will tell you how sports have had a long-lasting influence on the way they live and create street wear. The latest PUMA x ALIFE collection is built upon this passion and knowledge.

The first part takes inspiration from soccer, featuring the No.1 PUMA Archive logo and ALIFE’s 158 print - the player’s number representing the address of their shop at 158 Rivington Street. It includes the ALIFE soccer jersey tee (R899) with a double knit, wicking-finish and dry cell technology, providing a sportswear feel.

ALIFE’s passion for their city is embodied in the second part of the collection, inspired by the “Welcome to Fear City” pamphlets of 1975. Items include the Olympic Track Savannah jacket (R2799) and pants (R2199), Olympic Logo tee (R599) and Olympic Running tee (R699), emblazoned with the pamphlet’s text and logo.

Footwear in the PUMA x ALIFE collection sees the bustling atmosphere of New York’s streets come to life in the Blaze of Glory x ALIFE (R1999), with a sprayed speckle Trinomic tooling design executed in neoprene and nubuck leather. The collection also extends to the classic R698 silhouette (R1999) in two different models - one constructed from soft suede, embroidery and nubuck leather, while the second is black on black.

PUMA x ALIFE can be found at PUMA SELECT stores in Bree Street, Cape Town and Braamfontein, Johannesburg, as well as Shelflife, X–Trend and Madaiza from 13 February 2016.

PUMA Kicks Off June with First Thursdays in Cape Town and in Joburg

This week PUMA will be involved with #FirstThursdays in Cape Town and Joburg on 4 June 2015. The PUMA x ALIFE collection will be in the spotlight for #FirstThursdays. The collection seamlessly pulls together ALIFE’s diverse creativity while staying true to PUMA’s heritage. Through apparel, footwear and accessories the collection tells the story of Downtown New York; an integral part of PUMA’s rich street wear history. Bright prints play on key ALIFE landmarks that bring the collection to life. Influences include green photographic stills of the infamous in-store fish tank and the three-diamond logo of ARC (ALIFE Rivington Club), ALIFE’s members only boutique.

Nonku will be performing on the night in Joburg. Beer and food will be available in both cities.

You can tweet @PUMASouthAfrica on the night using #PUMASelectCT, #PUMASelectJozi or #PUMASelectZA.

See you there!

Unlock The Swag: PUMA x ALIFE – The Coolest Collection Right Now Part 3

By now, you should be aware of  PUMA's ALIFE collection. This week we bring you the last instalment of our PUMA x ALIFE undertaking! 

The collection features apparel, footwear, and accessories in bold reflective prints and patterns. Inspired by the triple diamond logo of the ALIFE Rivington Club and soft green paying homage to the shops famous fish tank.

The PUMA x ALIFE collection manages to seamlessly pull together ALIFE’s creativity while staying true to PUMA’s heritage.

This week I am wearing:
* PUMA x ALIFE AOP Crew Sweater
* PUMA x ALIFE Fishtank Print Shorts
* PUMA x ALIFE AOP T-shirt
* PUMA x ALIFE AOP Track Pants
* PUMA Suede Mid X Stuck Up X Alife Black White Sneaker

You can shop the PUMA x ALIFE collection from the following stores: PUMA SELECT (Cape Town and Johannesburg), X Trend, Dip St Store, Shelflife, Prime, Lyme and Lost Property stores in South Africa.

Unlock the Swag: PUMA x ALIFE – The Coolest Collection Right NOW! Part 2

This week, we bring you part 2 of our PUMA x ALIFE undertaking (click here if you have not seen part 1 as of yet)! The PUMA x ALIFE collection brings together ALIFE’s diverse creativity while staying true to PUMA’s heritage. The collection tells a story of Downtown New York through dope apparel, footwear and accessories.

This week I am ‘unlocking my swag’ with the PUMA x ALIFE AOP crew sweater, PUMA x ALIFE AOP track pants and PUMA x ALIFE Blaze of Glory OG sneakers!

You can shop the dope pieces (AOP crew sweater, AOP track pants and Blaze of Glory OG sneakers) from the following stores: PUMA SELECT (Cape Town and Johannesburg), X Trend, Dip St Store, Shelflife, Prime, Lyme and Lost Property stores in South Africa.

Events: PUMA #FirstThursdays in Cape Town and #SelectSaturdays in Joburg

Would you like to have a look at the new PUMA x ALIFE collection? If yes, you need to diarise PUMA’s #FirstThursdays (for everyone in Cape Town) and #SelectSaturdays (for everyone in Joburg). As you know by now, the collection represents the creativity and diversity of New York lifestyle concept ALIFE, while staying true to PUMA’s heritage.

#FirstThursdays in Cape Town

On 5 March 2015, PUMA will be involved with #FirstThursdays in Cape Town and provide everyone whom attends with amazing unfiltered beer and mini pulled pork sliders.

#SelectSaturdays in Johannesburg

On 7 March 2015, PUMA will be involved with #SelectSaturdays in Joburg. Jo’burgers can expect Striped Horse beer, mini pulled pork sliders, as well DJ Niffty providing the soundtrack for the day.

Be sure to check it out and engage on social media using #FirstThursdays and #SelectSaturdays

Unlock the Swag: PUMA x ALIFE – The Coolest Collection right NOW! Part 1

New York City’s downtown youth street culture re-created in Johannesburg!

ALIFE has always been associated with New York’s COOL. This season they have collaborated with PUMA and produced a really dope collection. The collection seamlessly pulls together ALIFE’s diverse creativity while staying true to PUMA’s heritage. Through apparel, footwear and accessories the collection tells the story of Downtown New York; an integral part of PUMA’s rich street wear history.

This week, I have ‘unlocked my swag’ with this cool collection. 

There is nothing better then wearing the dope pieces from the PUMA x ALIFE collection.

The three-diamond logo of ALIFE Rivington Club is combined with large polka dots. The PUMA x ALIFE collection is definitely eye-catching, with the clever use of graphics and logos.

The PUMA x ALIFE collection is a MUST HAVE!!! The PUMA x ALIFE collection will be available in PUMA SELECT stores in Cape Town, Bree Street, and Johannesburg, Braamfontein, as well as X Trend, Dip St Store, Shelflife, Prime, Lyme and Lost Property stores in South Africa.