First Look: Nike Air Max 1 Master

Nike’s Air Max 1 Master brings together a patchwork of references from its time as a collaborative base-model. It’s fitting tribute to the silhouette, which celebrates its 30th birthday this year. The Master takes a sophisticated approach by setting multi-coloured mudguard across a black background.

Perforated black leather against the upper has been lifted which gives the sneaker a luxurious finish and a distinctive aesthetic which is only found across exclusives. Different colours and textures of material circle the lower half, each part representing a different release and showcasing the rich Air Max 1 heritage.

The sneaker features Safari detailing and vibrant colours. To complete the look, a full black coloured midsole sits underfoot with an electric blue coloured Air Unit in the heel.

The Nike Air Max 1 Master will drop on Saturday, 11 March 2017 at selected retailers.

FENTY x PUMA Spring-Summer 2017 Favorites Are Starting To Hit Stores This Week

Previewed last September at Paris Fashion Week, the coveted FENTY x PUMA Spring-Summer 2017 collection hits stores starting 9 March 2017. The Spring-Summer 2017 collection fitting for the season stuns in a mélange of extravagant fabrics, intricate ruffles and pleating, Chinoiserie, corsets galore, playful bows and gender bending silhouettes in a delicate colour palette of blush, mint green, lavender, pink and white.

PUMA’s sport heritage echoes through as Rihanna brilliantly reimagined and transformed traditional track suits, boxing robes, tennis dresses, polos and iconic footwear silhouettes.  Maximalist at best, she played up with exaggerated and oversized shapes and contrasted soft hues with hard edged street-inspired looks for both men and women.

First to release are head-turning footwear styles that caused a ruckus in the fashion world when they first graced the Paris runway. The FENTY x PUMA Bow Slides in olive branch and silver pink elevates lounge and poolside wear to a whole new level with the softest leather material and statement oversized bow.

The theme continues with the FENTY x PUMA Bow Sneaker, a femme fatal hybrid of PUMA’s iconic Trinomic runner also in olive branch and silver pink.

The FENTY x PUMA Bow Sneaker and Bow Slide will be available from 9 March at PUMA SELECT Bree Street, Cape Town and selected retailers.

PUMA x Black Rainbow Give a Modern Spin on a Classic with the PUMA Clyde Sock

PUMA and Black Rainbow give a new take on a world renowned classic, with the all-new PUMA Clyde Sock, which should be in every sneakerhead’s hall of fame.

Part creative agency, media outlet, and retailer, Black Rainbow is a movement coming out of the heart of Paris. Founded by Greg Hervieux and Jay Smith, Black Rainbow has been one of the lasting street-centric media properties helping bridge the gap of fashion through several angles and associations. The two partners created a motto "when the past meets the future" to reinterpret the famous PUMA Clyde. The new take on the Clyde gives new breath and new flavours to a shoe that already has such an impact on sneaker culture around the world.

The upper is updated with a fresh look by using PUMA’s evoKNIT technology complimented with plush suede panelling. The sole retains its original shape and stays true to OG materials to deliver the same classic ride. The style comes in two different colourways, both immersed in an impeccable tone on tone to better pay tribute to the textile trends of the moment, one black, and the other cream.

The sneakers is available at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg and Shelflife stores for R2 699.

PUMA Drops A New Natural Pack to Feature Three New Blaze Of Glory Colourways

PUMA released a spring ready Natural Pack featuring three fresh new colourways for the iconic Blaze of Glory (BOG) silhouette.

Featuring a quality leather upper, the BOG has a classic look and feel that will stand the test of time.

The PUMA Blaze of Glory Natural Pack is currently available at selected retailers.

First Look: Superga Club S collection

The Superga Club S collection is inspired by retro designs and a sporty tennis aesthetic. The sneaker is made with premium quality materials and a classic design featuring trendy yet functional perforated holes.

The Superga Club S collection is exclusively available at Superga concept stores.