Monday, 22 August 2016

First Look: Premium Styles Of Sports and Fashion From PUMA x McQ



PUMA releases a new collaborative collection with British cotemporary label McQ for Autumn-Winter ‘16. The premium styles in the footwear range speak of a dual language of sport and fashion – a juxtaposition between McQ’s rebellious spirit and PUMA’s rich sporting history and product innovation. The collaborative collection showcases McQ’s use of experimental surfaces with PUMA’s classic silhouettes.

The collection incorporates styles such as the Move Lo Lace Up in metallic finish to the Tech Runner complete with McQ graphic (R2 499).  The new upper on the Tech Runner is a twist on the iconic tooling, held in contrast to the soft smooth surfaces in black and white and hand brushed graphic effect.





Another key style is the Cell Bubble Runner (R2 899), a continuation from the previous season, carried forward for AW’16 with a more futuristic silhouette.  Additionally, the Brace Lo (R2 499) and Brace Mid (R2 499) are attributed with a premium ‘cupsole’ silhouette that brings balance to the range. The contemporary silhouette of Brace Lo features a neoprene sock construction, with the upper utilising a rubberised texture, this style is available in bold primary colours.


The PUMA x McQ collection drops from August through to November at selected retailers nationwide.