Monday, 14 December 2015

G-Star RAW Launches a G-Star Women Store in Johannesburg



On Thursday, 3 December 2015, G-Star RAW opened its first store in South Africa featuring a unique retail concept for female consumers – G-Star Women.

This specialist store, situated in Hyde Park Corner in Johannesburg, will showcase the brand’s expertise in women’s denim, offering a wide range of modern jeans designs that compliments the female shape as a well a fully tailored shopping experience.


Projected by G-Star’s in-house 3D Design department and womenswear designers, the women’s store highlights the feminine side of RAW. G-Star’s “unexpected combinations” philosophy - believing that innovation comes from combining contrasting elements - is exemplified in the store design. 

The store features concrete panels with soft white rounded edge finishing, parquet flooring, combined with long curtains in heavy industrial fabrics with chic leather details.

Visit the Store at Hyde Park Corner:Corner Jan Smuts Avenue and William Nicol Drive. 
Entrances on 6th Road, Hyde Park, Johannesburg

Friday, 11 December 2015

Tommy Hilfiger Opens a Standalone Store in Eastgate Mall


Tommy Hilfiger has launched its second standalone store in Johannesburg after Sandton City in the popular Eastgate Mall in Johannesburg. The store houses Hilfiger Denim, Tommy Hilfiger Tailored & Tommy Hilfiger Mainline Women’s & Men’s collections and is operated by Stuttafords (exclusive distributor partner of Tommy Hilfiger South Africa).



The store currently showcases the latest Spring Summer 2016 collections for men and women, along with accessories including footwear, handbags and underwear. Its interior is designed to reflect the mix of classic and modern influences that epitomize Tommy Hilfiger’s “preppy with a twist” heritage. American antiques, vintage fixtures and industrial accents throughout the space reflect the brand’s cool, rock-and-roll, all-American spirit.




The first Tommy Hilfiger standalone store opened in illustrious V&A in April 2013, closely followed by Sandton City in November of the same year. The Eastgate Tommy Hilfiger standalone marks the third of a number stores scheduled to open in prime locations over the next couple of years. Tommy Hilfiger is currently also available in various Stuttafords locations such as Rosebank Mall, Menlyn Park, Gateway, Canal Walk, Botswana (Airport Junction & Game City) & Namibia (Maerua Mall). 

Store Details:
Tommy Hilfiger
Shop U12
Eastgate Shopping Centre
43 Bradford Road
Bedfordview
2008

Thursday, 10 December 2015

First Look: PUMA x Trapstar DISC Blaze


PUMA collaborated with London street wear brand Trapstar on the DISC Blaze - one of PUMA’s iconic footwear silhouettes.

Conceived in the UK’s capital city, Trapstar was founded by Mikey, Lee and Will Trapstar who began making custom t-shirts for friends. It wasn’t long before celebrities, including PUMA’s Global Creative Director and Ambassador Rihanna, wore these bold, graphic t-shirts.

The PUMAxTrapstar DISC Blaze (R2299) has an all-over leather upper on a cleaner, simplified DISC sneaker. Finished in black, even the DISC cage has been given a soft nubuck leather treatment.


The white speckled midsole sits alongside a translucent red outsole, while the sneaker’s red colour-pop on its DISC strap and the graphic Trapstar logo on the heel highlights Trapstar’s design ethos, and achieves the ultimate balance between street wear and fashion.


The PUMAxTrapstar DISC Blaze will be available at Shelflife and Anatomy from 12 December 2015.

Wednesday, 9 December 2015

Celebrating the 150-year Anniversary of Alice in Wonderland


The Swag Craze team attended the launch of a special art exhibition on 26 November 2015, which celebrated the 150-year anniversary of the first appearance of Alice in Wonderland at The Corner Shop and Gallery in Linden, Johannesburg. Twenty local artisits showcased amazing works that was inspired by the novel. Gordon Froud - renowned artist, educator and curator – opened the exhibition and described the legacy of Alice in Wonderland and how it has influenced art in various ways (film, paintings, etc.) over the years. Gordon also opened the bookstore inside The Corner Shop and Gallery. The bookstore will host a special selection of high quality curated books, which you can buy from the shop.




In addition to the amazing art inspired by Alice in Wonderland, we also got to enjoy amazing bespoke cocktails (Cheshire Smile and the Red Queen) which were created for the event. We loved the pairing of Hendricks Gin, tonic and cucumber.


Be sure to pop by The Corner Shop and Gallery (cnr 4th ave & 7th street, Linden, Johannesburg) to see the amazing art by our local artists.

Tuesday, 8 December 2015

Ted Baker Autumn/Winter ‘16 - Footwear Collection


A beautiful complement to TedBaker’s AW16 collection, Ted’s footwear takes you on a voyage of sartorial discovery.

For ladies, the AW16 footwear collection is a sight to behold. Deep violets, earthy greens and smoked teals meet flashes of pinks, milky mercury and champagne metallics. The Shadow Floral and Waterlily prints are breathtakingly beautiful, while crystal brooches, mesmerizing glitters and exotic snakeskin leathers add that finishing touch of luxury that will turn heads.

Silhouettes are sharp and smart, with a spectacle of pointed toes, stiletto heels and feminine ankle straps. For the weekend, a timeless range of casual high tops, slip-ons and trainers beguile in beautiful florals, while a selection of wellies adorned with gold buckles brings a touch of style to the outdoors. Flat and heeled leather boots evolve from ankle-length to mid-calf and knee-high, revealing gold plating and back counters that exhibit metallic trims and exotic textures.








Ted’s AW16 men’s footwear collection boasts a painter’s palette of burnt orange, smoked teal, bright petrol blue, cloudy greys and rich burgundies. A plethora of materials - glossy patents, butter-soft leathers and soft suedes – feature, while opulent leaves etched on velvet adds a touch of texture.

Curiosities are unearthed on Ted’s hybrid styles: formal brogue uppers sit atop casual fabric and rubber soles; discover traditional English styles that evolve into contrasting panels of materials, coloured laces and elaborate paisley prints.

New for AW16, a collection of Tight Lines footwear offers a sartorial option for the great outdoors. A modern marvel, gaze at sophisticated yet practical rugged boots in saturated colours with a showerproof finish.



This season, uncover a plethora of flawless footwear that captivates the imagination with its opulence, unearthing a treasure trove of rare wonders.